[{"_1":2,"_243":-5,"_244":-5},"loaderData",{"_3":-5,"_4":-5,"_5":6},"routes/i18nLayout","routes/appGuard","routes/sharingView",{"_7":8,"_9":10},"kind","presentation","data",{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_241":242},"needPin",false,"chatId","a5648f9d-017e-4279-8e7d-433f4cf59bfe","presentationId","1793bce2-e1a1-4079-92d1-d183d723748e","title","Sweet FA pitch deck","slides",[21,60,75,90,107,121,168,182,210,226],{"_22":23,"_28":29,"_30":31,"_32":33,"_34":35,"_36":12,"_37":38,"_39":40,"_44":45,"_46":47,"_48":49,"_50":51,"_52":53,"_54":55,"_56":25,"_57":12,"_58":59},"infographicAssessment",{"_24":25,"_26":27},"priority","none","reason","","slide",1,"outlineId","ffd9f1bd-2c88-4d99-8ba5-efa55b6ffed7","brief","# Sweet FA: Sweet Fun Activity\n## The Anti-Gym. Movement Made Fun.","slideType","cover","isInfographic","infographicType","structure","slideLabel",{"_17":41,"_42":43},"Sweet FA Cover","shortSummary","Cover","imageRefs",[],"chartRefs",[],"tableRefs",[],"visualRefs",[],"chunkRefs",[],"previewUrl","https://files.wonderslide.com/storage/f6/55/9082/chats/a5648f9d-017e-4279-8e7d-433f4cf59bfe/presentations/54292e3e-e177-43a5-99f9-a9fae1495a85/slides/1/ffd6c028-a3c5-45cf-a7cd-546898bba57b.webp","gate","isLocked","renderStatus","ready",{"_22":61,"_28":62,"_30":63,"_32":64,"_34":65,"_36":12,"_37":38,"_39":66,"_44":69,"_46":70,"_48":71,"_50":72,"_52":73,"_54":74,"_56":25,"_57":12,"_58":59},{"_24":25,"_26":27},2,"ccbe27a8-b4dc-4561-ba09-b6083041b9b4","# Catch the Wave, Ditch the Grind: Why Traditional Gyms Stifle Real Fun\n\nAdults want to stay active, but conventional fitness treats movement like a punishment rather than play.\n\n- Repetitive workouts feel like a chore, leading to high drop-out rates\n- Intimidating gym environments create friction and performance anxiety\n- Lack of dedicated, playful spaces designed specifically for adults to move\n- The fitness industry has forgotten that human movement should feel good","problem",{"_17":67,"_42":68},"Traditional gym problems","Problem",[],[],[],[],[],"https://files.wonderslide.com/storage/f6/55/9082/chats/a5648f9d-017e-4279-8e7d-433f4cf59bfe/presentations/1793bce2-e1a1-4079-92d1-d183d723748e/slides/2/88261079-0477-45ef-bb2e-210d7721f74a.webp",{"_22":76,"_28":77,"_30":78,"_32":79,"_34":80,"_36":12,"_37":38,"_39":81,"_44":84,"_46":85,"_48":86,"_50":87,"_52":88,"_54":89,"_56":25,"_57":12,"_58":59},{"_24":25,"_26":27},3,"c8b6b5dd-71da-4d61-a51d-9bed75b28301","# Ride the Stoke: A Surf-Inspired Movement Playground for Adults\n\n### The Core Concept\n- Balance-based, playful movement centre designed for fun without judgment\n- No mirrors, no ego, and no repetitive workout routines\n\n### The Environment\n- Chilled surf vibe with soft lighting and open movement zones\n- Aqua and coral branding paired with music-driven flow and friendly coaches","solution",{"_17":82,"_42":83},"Ride the Stoke","Solution concept",[],[],[],[],[],"https://files.wonderslide.com/storage/f6/55/9082/chats/a5648f9d-017e-4279-8e7d-433f4cf59bfe/presentations/1793bce2-e1a1-4079-92d1-d183d723748e/slides/3/e9f6bfa3-ea7f-44f0-90b4-73c569456448.webp",{"_22":91,"_28":92,"_30":93,"_32":94,"_34":95,"_36":96,"_37":97,"_39":98,"_44":101,"_46":102,"_48":103,"_50":104,"_52":105,"_54":106,"_56":25,"_57":12,"_58":59},{"_24":25,"_26":27},4,"d0852bc9-e524-4265-bb27-c6ef2dc4e393","# Catching the Market Wave: Why Sweet FA and Why Now\n\n### 1. Fun Fitness & Social Movement\nConsumers are actively replacing repetitive gym routines with social, experience-driven fitness.\n\n### 2. Booming Surf & Skate Culture\nUK surf and board sports culture is surging, expanding demand for skill-based balance training.\n\n### 3. Community Wellbeing Support\nLocal councils and healthcare organisations are actively backing accessible, low-barrier wellbeing spaces.\n\n### 4. Movement Innovation\nGlobal fitness trends are shifting toward balance boards, flow circuits, and functional mobility.","explanation",true,"illustrated_overview",{"_17":99,"_42":100},"Market Opportunity","Opportunity",[],[],[],[],[],"https://files.wonderslide.com/storage/f6/55/9082/chats/a5648f9d-017e-4279-8e7d-433f4cf59bfe/presentations/54292e3e-e177-43a5-99f9-a9fae1495a85/slides/4/cc2e65b6-1fad-41ae-afd3-dd371fb51991.webp",{"_22":108,"_28":109,"_30":110,"_32":111,"_34":95,"_36":12,"_37":38,"_39":112,"_44":115,"_46":116,"_48":117,"_50":118,"_52":119,"_54":120,"_56":25,"_57":12,"_58":59},{"_24":25,"_26":27},5,"1eca5cec-b600-41e1-9850-0f05c795133e","# Catch Your Flow: Signature Activity Zones and Target Demographic\n\n### Activity Zones\n- Surf Balance Zone: surfboard trainers and flow drills\n- Slackline Alley: dynamic balance challenges and friendly competitions\n- Indo Board Flow Area: surf-style wobble circuits and core control\n- Traverse Wall & Wobble Circuit: horizontal climbing puzzles and Bosu rocker boards\n- Sweet FA Classes: structured, skill-based group movement sessions\n\n### Target Audience (Adults Aged 20–55)\n- Dislike traditional gym culture and seek low-pressure, playful fitness\n- Value community, functional mobility, balance, and wellbeing",{"_17":113,"_42":114},"Activity Zones & Demographic","Activity zones",[],[],[],[],[],"https://files.wonderslide.com/storage/f6/55/9082/chats/a5648f9d-017e-4279-8e7d-433f4cf59bfe/presentations/1793bce2-e1a1-4079-92d1-d183d723748e/slides/5/491c391b-dc8e-4c4f-a8aa-8d09ddc80cf9.webp",{"_22":122,"_28":123,"_30":124,"_32":125,"_34":126,"_36":12,"_37":38,"_39":127,"_44":130,"_46":131,"_48":164,"_50":165,"_52":166,"_54":167,"_56":25,"_57":12,"_58":59},{"_24":25,"_26":27},6,"3ed65d07-44b9-4583-b87e-6c5a972be065","# Riding the Financial Wave: Revenue Model & Projections\n\n**Projected Monthly Income:** £6,700 – £10,000 · **Monthly Operating Costs:** £2,800 – £5,800 · **Break-Even:** 12–24 months\n\n### Revenue Streams\n- Recurring monthly memberships and flexible drop-in passes\n- Structured skill classes, workshops, and private hire\n- Corporate wellbeing packages, community events, and branded merchandise\n [Chart: 8dfb8a96-5c30-4fba-8fe4-41d05526738e]","dashboard",{"_17":128,"_42":129},"Financial Projections","Financials",[],[132],{"_133":134,"_135":136,"_137":138,"_139":140,"_141":142,"_163":138},"refId","C0","source","generate","imageId","8dfb8a96-5c30-4fba-8fe4-41d05526738e","dataInsight","Healthy margin between operating costs and revenue.","chartData",{"_17":143,"_144":145,"_155":156,"_139":140,"_161":162},"Year 1 Projections","series",[146],{"_147":148,"_149":150},"name","Monthly GBP","values",[151,152,153,154],6700,10000,2800,5800,"categories",[157,158,159,160],"Income Min","Income Max","Costs Min","Costs Max","chartSubtype","column","requestId",[],[],[],"https://files.wonderslide.com/storage/f6/55/9082/chats/a5648f9d-017e-4279-8e7d-433f4cf59bfe/presentations/54292e3e-e177-43a5-99f9-a9fae1495a85/slides/6/b3f485dc-4cc5-4612-98f9-93175c22c5d7.webp",{"_22":169,"_28":170,"_30":171,"_32":172,"_34":173,"_36":96,"_37":173,"_39":174,"_44":176,"_46":177,"_48":178,"_50":179,"_52":180,"_54":181,"_56":25,"_57":12,"_58":59},{"_24":25,"_26":27},7,"8111c46f-c1ea-423f-8a2d-0d000f7ec413","# Carving a New Line: Why Sweet FA Wins the Ultimate Comparison\n\n### Traditional Gyms\n- Repetitive, isolated exercises with high member churn\n- Intimidating atmosphere with mirrors and ego-centric culture\n- High initial capital expenditure on heavy machinery\n\n### Sweet FA Anti-Gym\n- Playful, multi-activity balance circuits that build real movement skills\n- Welcoming, community-first surf aesthetic with high organic retention\n- Low equipment capital costs and versatile multi-stream revenue","comparison",{"_17":175,"_42":175},"Comparison",[],[],[],[],[],"https://files.wonderslide.com/storage/f6/55/9082/chats/a5648f9d-017e-4279-8e7d-433f4cf59bfe/presentations/54292e3e-e177-43a5-99f9-a9fae1495a85/slides/7/508e6e3f-aed5-446c-91e9-3accf58cc436.webp",{"_22":183,"_28":184,"_30":185,"_32":186,"_34":187,"_36":12,"_37":38,"_39":188,"_44":191,"_46":192,"_48":193,"_50":207,"_52":208,"_54":209,"_56":25,"_57":12,"_58":59},{"_24":25,"_26":27},8,"de177505-27ea-4c79-9ffd-acef560e85de","# Fuel the Adventure: Funding Ask £45,000 – £75,000\n## Targeted capital deployment to launch the flagship location and achieve self-sustaining cash flow\n[Tables: T0]","pricing",{"_17":189,"_42":190},"Funding Ask","Funding",[],[],[194],{"_195":196,"_197":198,"_199":200,"_163":201,"_202":203,"_204":205,"_206":29},"tableId","f0707519-f8d4-4978-bd64-a79c5446fe24","tableHtml","

Category	Cost
Fit-out	£10k–£20k
Equipment	£5k–£12k
Branding	£1k–£3k
Rent deposit	£3k–£9k
Marketing	£1k–£3k
Operations	£5k–£10k

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