[{"_1":2,"_601":-5,"_602":-5},"loaderData",{"_3":-5,"_4":-5,"_5":6},"routes/i18nLayout","routes/appGuard","routes/sharingView",{"_7":8,"_9":10},"kind","presentation","data",{"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_599":600},"needPin",false,"chatId","13f13b3f-bc58-42bb-bcab-7ef7c71fc024","presentationId","a75cfb5b-4547-4296-ba64-3398e7e5deb9","title","Peak Fitness Meta and Google Ads Performance Review","slides",[21,72,127,148,204,241,306,344,406,537],{"_22":23,"_28":29,"_30":31,"_32":33,"_34":35,"_36":12,"_37":38,"_39":40,"_44":45,"_57":58,"_59":60,"_61":62,"_63":64,"_66":67,"_68":25,"_69":12,"_70":71},"infographicAssessment",{"_24":25,"_26":27},"priority","none","reason","","slide",1,"outlineId","fe45f25e-bbdf-4ce7-a99d-d3c9c99f7172","brief","Operational Audit & Playbooks\n\n# Joint Performance Review\n\nJoint analysis of RM85,714 paid digital spend across Meta and Google Ads\n\nTrain: High-performance coaching, HYROX conditioning, and structured group classes\n\nBelong: Inclusive, motivating, and community-centric local club environments\n\nRecover: Differentiated triple contrast therapy, infrared sauna, and REVIVE suites","slideType","cover","isInfographic","infographicType","structure","slideLabel",{"_17":41,"_42":43},"Peak Fitness Strategy & Review","shortSummary","Executive Strategy Cover","imageRefs",[46],{"_47":48,"_49":50,"_51":52,"_53":54,"_55":56},"source","existing","imageId","abd5ecf7-c207-419a-aa9e-e6de7f6197b9","imageType","photo","description","Peak Fitness interior gym floor with workout equipment and motivational mirror quote","sourceFileId","4347cecb-3147-40ae-a3f8-84aa0c7fb66d","chartRefs",[],"tableRefs",[],"visualRefs",[],"chunkRefs",[65],"CH0","previewUrl","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/1/b3127869-1f46-46db-9164-3f73f71b9d75.webp","gate","isLocked","renderStatus","ready",{"_22":73,"_28":74,"_30":75,"_32":76,"_34":77,"_36":12,"_37":38,"_39":78,"_44":81,"_57":87,"_59":113,"_61":123,"_63":124,"_66":126,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},2,"b91bd993-9ff7-4bb0-b3a2-aee44588f454","Acquisition vs Conversion\n\n# High Front-End Volume, Broken Conversion Spine\n\n## Over RM85.7k invested in paid acquisition with critical tracking and attribution gaps\n\nCore Mandate: Assign a universal server-validated lead_id and halt cross-channel budget shifts.","problem",{"_17":79,"_42":80},"Front-End Volume vs Conversion Spine","Conversion Gap Audit",[82],{"_47":48,"_49":83,"_51":84,"_53":85,"_55":86},"97b12b4b-9400-4fef-bffe-2b4fd019b856","chart","Line chart comparing Google spend and Meta spend across months from January to September","dabba197-e02a-430b-af90-d36a46a705c6",[88,106],{"_89":90,"_47":48,"_49":90,"_91":92,"_93":94,"_95":96,"_97":98,"_99":100,"_101":27,"_102":103},"refId","9c103578-61f3-4cc9-b1ec-008fe5a3d65b","dataInsight","Strong core product ratings contrast sharply with severe technical plumbing and funnel conversion weaknesses.","requestId","156e9a91-f9b9-42b5-b341-84faf2c79a9d","sourcePptxKey","storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/uploads/cfd31a23-ca3c-4d8a-97c5-146966a89e58.pptx","slideNumber",6,"shapeIndex",7,"shapePath","extractSource",{"_104":96,"_97":98,"_99":100,"_101":27,"_105":84},"pptxKey","contentType",{"_89":107,"_47":48,"_49":107,"_91":108,"_93":109,"_95":96,"_97":110,"_99":111,"_101":27,"_102":112},"a1fe210f-0448-42d9-8cd8-846978810eeb","Candidate contract volume includes large proportions of non-started and cancelled records.","655e9a9f-41f3-4e63-8972-a2c1a4ed4613",32,24,{"_104":96,"_97":110,"_99":111,"_101":27,"_105":84},[114],{"_115":116,"_117":118,"_119":120,"_93":121,"_95":96,"_97":122,"_99":100},"tableId","c10cad91-6a61-48c5-92eb-7b61bcbb0581","tableHtml","

Evidence	What it means	Status
4,423 candidate new contracts at six established clubs	Material volume, but includes cancellations and later status changes — not 4,423 active members	Observed
31,117 organic clicks from 1.19M impressions (2.61% CTR)	Impressions grew +81%, clicks only +14% — a click-capture bottleneck	Observed
449 new Google reviews, 82% replied	Response is uneven: 26 one-to-three-star reviews still unanswered	Observed
400 presales at 1 Mont Kiara, 393 \"Not started\"	Presale volume — do not report as recurring live revenue	Observed
650 leads/month · 33% tour reach · 25% close · ~RM220 CPA	Largest leak sits before the club visit (67% lost pre-tour)	Working baseline
Six clubs profiled vs 5,069 contracts	No person-level attribution key today; profile clicks cannot be divided into sales	Gap

","summary","Evidence, What it means, Status","a84b8605-228e-4432-87ba-d5af16e05e11",5,[],[125],"CH1","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/2/aea619ff-3c7a-499c-8f12-e0c08be91153.webp",{"_22":128,"_28":129,"_30":130,"_32":131,"_34":77,"_36":12,"_37":38,"_39":132,"_44":135,"_57":136,"_59":137,"_61":144,"_63":145,"_66":147,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},3,"dc361192-8c49-4c7d-a47c-3de9950d4777","# Brand Governance: Closing Five Conversion Gaps\n\n## Operational inconsistencies across pricing, class naming, and branch data harm ad efficiency\n\nOffer architecture is fragmented across club landing pages with conflicting prices\n\n01\n\nInconsistent class taxonomy creates confusion between brand formats and studio timetables\n\n02\n\nActive clubs are visually intermingled with pre-opening promotional campaigns\n\n03\n\nDirectory listings and branch details show variable phone numbers and operating hours\n\n04\n\nEnforce zero-tolerance sign-off requiring all five governance gaps to close before launching new media.\n\\- Publish a single canonical price comparison hub, standard listing templates, and legal claim registers\n\n### Governance Action Framework",{"_17":133,"_42":134},"Brand Governance & System Rules","Governance Gaps",[],[],[138],{"_115":139,"_117":140,"_119":141,"_93":142,"_95":96,"_97":143,"_99":100},"eb6838f2-8962-493d-8865-e62aa3390bd1","

Gap	Observed friction	Mandatory system response
1 Offer architecture	Membership page says \"from RM160\"; meta says RM140; Gurney HOME RM140, SOGO HOME RM160, Citta PEAK+ RM165 — prices are split by club page	One canonical comparison hub: club, access, term, fees, inclusions, eligibility, expiry
2 Class taxonomy	Power, Pulse, HIIT, Vertex, HYROX, PACE, PLAY, REDLINE and Les Mills appear in different contexts	Master taxonomy by format, intensity and club availability
3 Network status	Six operating clubs visually mixed with 1 Mont Kiara \"coming soon\" messaging	Fixed \"Current clubs\" and \"Coming soon\" groups everywhere
4 Local profiles	Branch names, hours, addresses and phone numbers vary across directories	One branch template; weekly profile QA and listing sync
5 Claims	\"Malaysia's first and only triple contrast\" is not independently substantiated	Claims register: evidence, owner, legal review date, approved wording

","Gap, Observed friction, Mandatory system response","718fdcf3-552a-47cf-adc6-219eb260b297",11,[],[146],"CH2","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/3/a4bd5779-b742-4c6b-afca-5638be49d29f.webp",{"_22":149,"_28":150,"_30":151,"_32":152,"_34":153,"_36":12,"_37":38,"_39":154,"_44":157,"_57":165,"_59":193,"_61":200,"_63":201,"_66":203,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},4,"de131ffb-fb4b-4951-b0a6-1c6cfae5bd77","# Meta Ads: Consideration Engine & Creative Winners\n\n## RM41,402 spend delivered 2,014 lead events, but efficiency hinges on message specificity","dashboard",{"_17":155,"_42":156},"Meta Ads Performance & Creative","Meta Ads Review",[158,162],{"_47":48,"_49":159,"_51":84,"_53":160,"_55":161},"35684dc9-7862-43c4-b0c9-b64b9fdc3c78","Combined bar and line chart showing spend in RM and Meta lead events from January to September","dde5de8a-4a24-4972-8bf4-6470669b25d8",{"_47":48,"_49":163,"_51":84,"_53":164,"_55":86},"69bc8c94-91b1-41f3-850c-a6c92fcf6cf4","Spend in RM and Meta lead events monthly breakdown",[166],{"_89":167,"_47":48,"_49":167,"_91":168,"_169":170,"_93":189,"_95":96,"_97":190,"_99":191,"_101":27,"_102":192},"f0e13053-e79a-4e50-bdfd-0b3381c88fb9","Creative volume is heavily skewed towards HYROX and 1MK, lacking balance across core club pillars.","chartData",{"_17":171,"_172":173,"_181":182,"_91":168,"_187":188},"Visible Meta Ads by Message Type","series",[174],{"_175":176,"_177":178,"_179":180},"name","Value","values",[122,122,29,29],"numberFormat","#,##0","categories",[183,184,185,186],"HYROX offers","1 Mont Kiara","Citta upgrade","Payday offer","chartSubtype","bar","56780b4b-6508-446c-8ac2-2ef3a5fc433e",28,8,{"_104":96,"_97":190,"_99":191,"_101":27,"_105":84},[194],{"_115":195,"_117":196,"_119":197,"_93":198,"_95":96,"_97":190,"_99":199},"28914ad6-9c4a-4d23-a009-f65d03c7d6aa","

Campaign pillar	Audience job	Optimise to
Start Strong	Beginners and restarters by catchment	Booked club visit
Race Ready at Peak	HYROX and performance	Assessment or trial class
Train & Recover	Active adults, gym switchers	Flagship tour / recovery
Club Convenience	Residents, commuters, employees	Club-specific visit
Corporate	TRX, KLCC and SOGO tenants	Employer enquiry
Presale	Mont Kiara and confirmed sites	Founding consultation

","Campaign pillar, Audience job, Optimise to","62375eaa-cc9c-4e7e-9886-665a655afe6e",10,[],[202],"CH3","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/4/5502f2cb-9542-4b01-abd7-ab8ad585dfcd.webp",{"_22":205,"_28":122,"_30":206,"_32":207,"_34":153,"_36":12,"_37":38,"_39":208,"_44":211,"_57":218,"_59":225,"_61":237,"_63":238,"_66":240,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},"60f0687a-a2b8-4894-9c3e-5d9f63020d89","# Social Engagement & Landing Page Optimization\n\n## Balancing content pillars and restructuring landing pages",{"_17":209,"_42":210},"Organic Social & Landing CRO","Social & CRO",[212,215],{"_47":48,"_49":213,"_51":84,"_53":214,"_55":161},"54c76fa5-d76c-4a46-8625-9a8a662b7842","Horizontal bar chart displaying engagement actions per exported post categorized by Reels, Images, and Carousels",{"_47":48,"_49":216,"_51":84,"_53":217,"_55":86},"c1b38253-2579-48f2-9b89-5900c72fa8ee","Engagement actions per post breakdown across formats",[219],{"_89":220,"_47":48,"_49":220,"_91":221,"_93":222,"_95":96,"_97":223,"_99":199,"_101":27,"_102":224},"169af843-8fa6-4767-87c0-c61d12e1779b","Balancing proof and education over direct promotional offers drives higher organic engagement.","9b3e6273-fbc0-4d4a-bca2-75a091145024",25,{"_104":96,"_97":223,"_99":199,"_101":27,"_105":84},[226,231],{"_115":227,"_117":228,"_119":229,"_93":230,"_95":96,"_97":223,"_99":100},"b8f390e2-b496-4340-8b83-4988bb3e525b","

AEO factor	Readiness	Action
Entity clarity	Medium	One machine-readable source of prices and club count
Structured data	Unverified	SportsActivityLocation, Offer, FAQ schema — validated
Expertise	Medium	Doctor-founded heritage and coach credentials on pages
Comparison usefulness	Low / med	Transparent plan and facility comparison pages
Measurement	None	Track 20–30 prompts by provider and location

","AEO factor, Readiness, Action","1cee5aaa-8f2f-4ebd-99e1-c14f157acfff",{"_115":232,"_117":233,"_119":234,"_93":235,"_95":96,"_97":236,"_99":100},"e97cd29d-8ac7-4bc8-9bc1-0e30e0b3cfeb","

Landing page	Sessions	form_submit	Engaged	What to examine
/contact-us	27,846	3,319	62%	Mixed intents; instrument accepted lead + club
/1montkiara	22,010	2,448	25%	Presale certainty, offer clarity, traffic quality
/homepage-lead-form	14,382	2,856	39%	Mobile usability; submit > start mismatch
/hyrox	7,309	1,060	51%	Split class, event and sales goals
/citta-mall-membership	5,425	155	40%	Large August traffic change, enquiry path

","Landing page, Sessions, form_submit, Engaged, What to examine","ba148fd7-de9f-49ea-b99a-d4ae4449680b",23,[],[239],"CH4","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/5/c9893b0d-7c72-4255-88fa-8d1e938fec55.webp",{"_22":242,"_28":98,"_30":243,"_32":244,"_34":245,"_36":12,"_37":38,"_39":246,"_44":249,"_57":253,"_59":288,"_61":302,"_63":303,"_66":305,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},"ba4c8767-1a0f-4417-bce6-f0f7a22c6c3d","# Google Ads Routing & Restructuring\n\nAds currently route high-intent traffic to generic `/contact-us` forms rather than dedicated club pages\n\nSearch impression share suffered 65% loss to Ad Rank versus only 18% loss to budget constraints\n\nRestructure into discrete intent families: Local Gym, HYROX, Recovery, and Category","explanation",{"_17":247,"_42":248},"Google Ads Performance & Search Intent","Google Ads Review",[250],{"_47":48,"_49":251,"_51":84,"_53":252,"_55":86},"5f418489-a4b6-4ed6-b3ab-9a82918811b6","Stacked bar chart illustrating Google primary conversions broken down into Free-trial forms and WhatsApp clicks",[254],{"_89":255,"_47":48,"_49":255,"_91":256,"_169":257,"_93":285,"_95":96,"_97":286,"_99":100,"_101":27,"_102":287},"361fef21-a675-4130-b08b-bf9ad4d577d4","Paid search and organic search generate substantial traffic but face high key event drop-offs due to generic routing.",{"_17":258,"_172":259,"_181":278,"_91":256,"_187":188},"GA4 Channel Sessions vs Key Events",[260,269],{"_175":261,"_177":262,"_179":180},"Sessions",[263,264,265,266,267,268],40996,28891,24626,20215,19373,10259,{"_175":270,"_177":271,"_179":180},"Key events",[272,273,274,275,276,277],4424,7978,3387,2433,1003,399,[279,280,281,282,283,284],"Organic Search","Paid Other","Paid Search","Direct","Organic Social","Paid Social","a54f0a65-1344-4f7c-bbd3-f51d04075313",22,{"_104":96,"_97":286,"_99":100,"_101":27,"_105":84},[289,295],{"_115":290,"_117":291,"_119":292,"_93":293,"_95":96,"_97":294,"_99":100},"3e41326c-dd11-4517-9c45-8afddd493280","

Campaign family	Example intent	Destination	Priority
Local gym	gym TRX · gym KLCC · gym Cheras · gym Mont Kiara	Matching club page	Highest
HYROX	HYROX training KL · HYROX gym Malaysia	Programme + club availability	High
Recovery	cold plunge KL · infrared sauna · contrast therapy	Recovery page with protocols	High
Category	gym membership KL · premium gym KL	Comparison-led regional page	High
Brand	Peak Fitness · Peak TRX	Authoritative club/membership page	Defend
Day pass & trial	gym day pass KL · free gym trial	Simple booking page	Sampling
Corporate / competitor	corporate gym KL · competitor brands	B2B page / fair comparison	Test only

","Campaign family, Example intent, Destination, Priority","2d6a8d48-d6d5-4fed-9a8e-74338be0a165",29,{"_115":296,"_117":297,"_119":298,"_93":299,"_95":96,"_97":300,"_99":301},"2255728a-6875-4721-b37a-9d50c88bc996","

Search term	Clicks	Impressions	CTR	Reading
peak fitness	7,100	31,190	22.8%	Brand navigation
peak fitness trx	1,436	6,400	22.4%	Club navigation
trx gym	308	2,799	11.0%	Strong local generic
gym near me	221	183,695	0.12%	Broad visibility, weak click capture
gym membership	102	4,717	2.2%	Offer and price intent
hyrox malaysia	66	13,073	0.5%	Specialist content opportunity

","Search term, Clicks, Impressions, CTR, Reading","bcf8f6e4-caac-4898-9639-6e089e23d8b9",21,15,[],[304],"CH5","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/6/97948108-cba4-4df8-9ab9-e669b286059b.webp",{"_22":307,"_28":100,"_30":308,"_32":309,"_34":77,"_36":12,"_37":38,"_39":310,"_44":313,"_57":314,"_59":321,"_61":340,"_63":341,"_66":343,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},"ca2ee4b8-74b6-46ec-ae20-57a8349ac28a","# Funnel Economics: Major Leakage Prior to Club Visits\n\n## 67% of enquiries drop before a physical tour; mobile speed and 5-min nurture are critical",{"_17":311,"_42":312},"Funnel Economics & Leakage","Funnel Optimization",[],[315],{"_89":316,"_47":48,"_49":316,"_91":317,"_93":318,"_95":96,"_97":319,"_99":100,"_101":27,"_102":320},"1e5f002e-9ef2-4ca1-9208-9dffff155cb5","Modest improvements in tour reach and close rate yield significant increases in paid memberships without extra media spend.","df267267-daa8-4b24-a4a1-d24848ba033b",27,{"_104":96,"_97":319,"_99":100,"_101":27,"_105":84},[322,328,334],{"_115":323,"_117":324,"_119":325,"_93":326,"_95":96,"_97":327,"_99":143},"ccc3384a-6d7e-4d33-854c-f6283ed16e6f","

Metric	Desktop	Mobile	Target
First Contentful Paint	1.2s	5.5s	<1.8s
Largest Contentful Paint	3.7s	14.8s	<2.5s
Time to Interactive	4.2s	20.5s	<3.8s
Cumulative Layout Shift	0.614	0.357	<0.1
Total Blocking Time	686ms	538ms	<200ms
Unused JavaScript	~1,014 KB	~1,010 KB	Remove

","Metric, Desktop, Mobile, Target","742d9dd5-2052-41cd-b13e-093e8fcdbbcc",20,{"_115":329,"_117":330,"_119":331,"_93":332,"_95":96,"_97":319,"_99":333},"3a84c970-ce86-45bc-815f-eb7a55a95544","

Scenario	Tours	Joins	Uplift	CPA*
Current baseline	215	54	—	~RM220
Reach to 40%	260	65	+21%	~RM182
Reach + close	260	78	+45%	~RM152
Strong execution	293	88	+64%	~RM134

","Scenario, Tours, Joins, Uplift, CPA*","980a1ff0-1255-4487-b6f5-0e43aaf93818",9,{"_115":335,"_117":336,"_119":337,"_93":338,"_95":96,"_97":339,"_99":100},"9699d13f-4926-4784-a016-186840d401b6","

When	WhatsApp — human speed	Email — proof & detail	Operational SLA
0–5 min	Confirm club and goal; offer two visit times	Offer recap, club guide, parking	100% first action in 5 min
30 min	Useful proof tied to goal + another time	Club proof or timetable	First call attempt
Day 1	Answer one likely objection	Member story or pathway	Second call, different time
Day 3	Offer trial, assessment or tour by intent	Price and plan clarity + FAQs	Review uncontacted reason
Day 7	Final follow-up with preference choice	Summary of value and next step	Complete disposition
No-show	10 min · Day 1 · 72h · Day 7 recovery	Virtual tour or trial class	Rebook or clean close

","When, WhatsApp — human speed, Email — proof & detail, Operational SLA","0c6708c1-4849-4287-82fe-354faa5732ff",30,[],[342],"CH6","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/7/ff9d4c87-cb51-4e9d-a9c4-1fa7f0a186fb.webp",{"_22":345,"_28":191,"_30":346,"_32":347,"_34":348,"_36":12,"_37":38,"_39":349,"_44":352,"_57":353,"_59":383,"_61":402,"_63":403,"_66":405,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},"3ce8897a-8cb4-492e-be2a-a261d9dbeed2","# Competitive Landscape: Winning the Value-Premium Gap\n\n## Strategic pricing architecture and market positioning","comparison",{"_17":350,"_42":351},"Market Positioning & Competition","Competitor Matrix",[],[354,360],{"_89":355,"_47":48,"_49":355,"_91":356,"_93":357,"_95":96,"_97":358,"_99":100,"_101":27,"_102":359},"77d240b6-a52e-42ec-b736-6376f2756302","Peak PREMIER and PRIME tiers maintain strong value advantages against traditional luxury and multi-club operators.","cca55c4e-f07c-4758-a6b4-1cfa064bf3a1",16,{"_104":96,"_97":358,"_99":100,"_101":27,"_105":84},{"_89":361,"_47":48,"_49":361,"_91":362,"_169":363,"_93":381,"_95":96,"_97":111,"_99":100,"_101":27,"_102":382},"58ae8a79-f927-4db2-b8f8-55692b07b8a5","Scale chains currently hold significant organic authority advantages, requiring targeted local and partner link building.",{"_17":364,"_172":365,"_181":374,"_91":362,"_187":188},"Estimated Monthly Organic Visits",[366],{"_175":176,"_177":367,"_179":180},[368,369,370,371,372,373],203445,44913,28344,20683,14342,670,[375,376,377,378,379,380],"Anytime Fitness","Fitness First","Believe Fitness","Life n Fitness","Celebrity Fitness","GoFit","02591b4b-a894-4d31-ba24-5d1129d90478",{"_104":96,"_97":111,"_99":100,"_101":27,"_105":84},[384,390,396],{"_115":385,"_117":386,"_119":387,"_93":388,"_95":96,"_97":389,"_99":100},"1aa0f1ea-f6c2-4412-927c-958ecd27535b","

Competitor	Why it matters	Peak advantage	Peak vulnerability	Threat
Fitness First	9 clubs; 4,047 referring domains; official HYROX scale	Lower PREMIER price; triple contrast	Smaller footprint; weaker search authority	Very high
Anytime Fitness	134 Malaysia clubs; 24/7; global reciprocity	Classes, recovery, destination experience	Convenience and local density	Very high
Celebrity Fitness	From RM155; strong class brand; HYROX partner	Recovery and tier upsell	Comparable entry price, larger network	High
Life n Fitness	24/7; transparent online join; all-club access	Premium environments, recovery	Hours, self-serve checkout, fee clarity	High
GoFit	RM138–145 no-frills value	Broader classes, higher-end clubs	Price and simplicity	Medium
Babel	Luxury pool, infrared sauna, Pilates credits	Far more accessible price and geography	Owns visible luxury bundling	Med / high

","Competitor, Why it matters, Peak advantage, Peak vulnerability, Threat","dd3a73b8-6816-4174-81bd-68fa3de2e93a",17,{"_115":391,"_117":392,"_119":393,"_93":394,"_95":96,"_97":395,"_99":301},"bc13a3a5-22aa-4549-8b82-e88519347ce2","

Demand driver	What is changing	Implication for Peak
Convenience	24/7 franchise density makes access an expectation	Win on destination value and workplace proximity
Performance communities	HYROX turns training into identity and events	Sell programmes, simulations and race journeys
Recovery & longevity	Cold plunge and sauna become standalone purchases	Use recovery to acquire and to retain
Corporate wellness	TRX, KLCC and city-centre employer density	Build a B2B tenant and corporate pipeline

","Demand driver, What is changing, Implication for Peak","1f58e0ff-c559-4545-a917-2a0e611ec2de",14,{"_115":397,"_117":398,"_119":399,"_93":400,"_95":96,"_97":401,"_99":100},"a4c41690-d73a-4f21-9346-a3ab32dac473","

Specialist	Slice captured	Peak counter
MORPH KL	HYROX + reformer Pilates + PT + recovery — closest proposition threat	A clearer Peak performance pathway with integrated recovery
FF / Celebrity HYROX	75+ weekly sessions, stations, simulations	Publish club-level schedule density, coach credentials, race teams
TRIBE · FireFit	Instructor energy, levels and pay-per-visit	Named class journeys; trial packs where capacity allows
Urban Spring	Reformer expertise, female-skewed community	Don't overclaim mat Pilates; partner or own mobility
Contrast Club / Garden	Recovery ritual without gym overhead	Guided protocols and non-member recovery passes

","Specialist, Slice captured, Peak counter","ca6f4d5d-c57d-48aa-bd19-e7dcd149cad0",18,[],[404],"CH7","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/8/b8969ddb-e247-4f5b-9345-5267c618d97d.webp",{"_22":407,"_28":333,"_30":408,"_32":409,"_34":245,"_36":12,"_37":38,"_39":410,"_44":413,"_57":417,"_59":459,"_61":533,"_63":534,"_66":536,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},"e047946b-a722-4986-bddc-5f7df36ae6ef","# Club Network Playbooks & Member Personas",{"_17":411,"_42":412},"Club Playbooks & Member Personas","Estate Playbooks",[414],{"_47":48,"_49":415,"_51":52,"_53":416,"_55":56},"77c59654-a3b8-4626-9913-71af1197114b","Wide angle black and white photo of a spacious gym floor with rowers and equipment at Gurney Plaza Penang",[418,424,429,435],{"_89":419,"_47":48,"_49":419,"_91":420,"_93":421,"_95":96,"_97":422,"_99":191,"_101":27,"_102":423},"ea943f5a-754b-4765-b043-d896a0982268","IKON Connaught and TRX lead contract generation, reflecting distinct mass-youth and corporate-premium dynamics.","dd93cfcf-7b66-4c68-a69e-e471f97fc0a3",35,{"_104":96,"_97":422,"_99":191,"_101":27,"_105":84},{"_89":425,"_47":48,"_49":425,"_91":426,"_93":427,"_95":96,"_97":422,"_99":199,"_101":27,"_102":428},"aa80cf9b-4784-414f-a6ad-2756fac126a6","Club demographics vary sharply from youth-dominated IKON (median 23) to mature presales at 1MK (median 43).","54586c27-d7b2-4ee5-9130-f5b3ade701ea",{"_104":96,"_97":422,"_99":199,"_101":27,"_105":84},{"_89":430,"_47":48,"_49":430,"_91":431,"_93":432,"_95":96,"_97":433,"_99":191,"_101":27,"_102":434},"5b054b55-e269-4832-9c62-b0dccf4c0ea7","Gurney Plaza accounts for the largest share of group exercise bookings across the estate.","89c4d0bd-f07f-4d1c-9c07-bce2aa71c7c1",36,{"_104":96,"_97":433,"_99":191,"_101":27,"_105":84},{"_89":436,"_47":48,"_49":436,"_91":437,"_169":438,"_93":457,"_95":96,"_97":433,"_99":199,"_101":27,"_102":458},"d9539c48-e2ee-410c-938f-b437beaf62f4","G Tower leads in 30-day class activation while SOGO achieves the highest early personal training conversion.",{"_17":439,"_172":440,"_181":450,"_91":437,"_187":188},"First 30-Day Activity Rate by Club",[441,446],{"_175":442,"_177":443,"_179":445},"Booked a class",[444,319,236,236,401,358],31,"0\"%\"",{"_175":447,"_177":448,"_179":445},"Non-starter PT",[395,327,143,401,449,150],26,[451,452,453,454,455,456],"G Tower","Gurney Plaza","TRX","Citta Mall","KL SOGO","IKON","a6758cb1-dac4-4910-9cd1-1c32f3c84c50",{"_104":96,"_97":433,"_99":199,"_101":27,"_105":84},[460,466,471,477,482,487,492,497,502,508,513,518,523,528],{"_115":461,"_117":462,"_119":463,"_93":464,"_95":96,"_97":465,"_99":100},"4cc4842e-e7c3-4ef8-945e-52c145e8b7d1","

Club	Impressions	Calls	Directions	Web clicks	Rating	New reviews (low)	Replied	Median reply
Exchange 106 TRX	69,781	623	1,587	1,774	4.5 / 119	100 (10)	80%	30h
G Tower KLCC	76,105	593	2,021	1,603	4.4 / 302	82 (7)	90%	19h
KL SOGO	90,511	789	1,873	1,294	4.2 / 353	73 (7)	81%	20h
Citta Mall	29,443	695	1,162	1,178	4.3 / 230	16 (3)	69%	18h
IKON Connaught	20,796	342	1,467	582	4.5 / 150	91 (11)	73%	41h
Gurney Plaza	28,036	664	984	1,295	4.4 / 366	87 (7)	91%	42h
Network	314,672	3,706	9,094	7,726	—	449 (45)	82%	—

","Club, Impressions, Calls, Directions, Web clicks, Rating, New reviews (low), ...","7ccc58d7-7779-4c7b-a666-cdffb793034f",34,{"_115":467,"_117":468,"_119":469,"_93":470,"_95":96,"_97":100,"_99":100},"8e807a48-2d85-4a61-a886-59059d9c67c3","

Club	Public role	Entry price / month	New contracts*	Google rating	Median age
Exchange 106 TRX	Flagship performance & recovery (REVIVE)	PREMIER RM240	862	4.5 (119)	30
G Tower KLCC	Executive fitness, pool & balance	PRIME RM213	773	4.4 (302)	30
KL SOGO	City-centre accessible fitness	HOME RM160	588	4.2 (353)	29
Citta Mall	Upgraded fitness & recovery hub	PEAK+ RM165	563	4.3 (230)	30
IKON Connaught	Flexible community fitness	Quote required	944	4.5 (150)	23
Gurney Plaza	Penang community & group-ex club	HOME RM140	693	4.4 (366)	35
1 Mont Kiara	Premier presale — opening soon	Pre-opening rates	400 presales	No profile yet	43

","Club, Public role, Entry price / month, New contracts*, Google rating, Median...","423dcb58-31cc-4275-8de4-14dead6d2cb2",{"_115":472,"_117":473,"_119":474,"_93":475,"_95":96,"_97":476,"_99":294},"b60b59ca-081a-45a6-b02e-1f6d43d2ee30","

Competitor	Why it matters	Threat
Fitness First Avenue K	Premium network · HYROX	Very high
PUMP	Boutique strength	Medium
Anytime (KLCC clubs)	Convenience · 24/7	High
Hotel health clubs	Pool & privacy	Medium

","Competitor, Why it matters, Threat","dbf3c649-d51a-467e-a8e0-873a9bcf6f50",42,{"_115":478,"_117":479,"_119":474,"_93":480,"_95":96,"_97":481,"_99":294},"f5253df1-e3a9-4093-a580-8f26affd8dd4","

Competitor	Why it matters	Threat
Fitness First (legacy)	Premium network	High
Celebrity Fitness (legacy)	Classes	High
Anytime Penang	Convenience · 24/7	High
Ke Wynn medical fitness	Clinical fitness	Medium
Local Penang chains	Price	Medium

","09db069f-2e18-436b-8a86-7e138fe538db",54,{"_115":483,"_117":484,"_119":474,"_93":485,"_95":96,"_97":486,"_99":294},"f046e3bb-b367-47b1-a1bd-aa23ea4acef9","

Competitor	Why it matters	Threat
Anytime Connaught	Convenience · 24/7	Very high
Celebrity MyTown	Classes · from RM155	High
Fitness First Cheras	Ranks for \"Cheras gym\"	High
2EZ and local gyms	Price	Medium

","5fbd5ef1-04a4-4783-9420-3faf588fa789",51,{"_115":488,"_117":489,"_119":474,"_93":490,"_95":96,"_97":491,"_99":294},"38bebf51-309b-4b99-9213-9ab7f61b0b7d","

Competitor	Why it matters	Threat
Anytime Menara CIMB Hub TRX	Convenience · 24/7	High
Fitness First Avenue K	Premium network · HYROX	Very high
MORPH KL	HYROX + Pilates + recovery	High
Babel	Luxury wellness bundle	Medium
The Contrast Club	Recovery specialist	High

","3a6184d1-98c2-4949-8416-07137fbb9c37",39,{"_115":493,"_117":494,"_119":474,"_93":495,"_95":96,"_97":496,"_99":294},"83173c47-af31-4dcd-b06a-0bedcc1bc7e1","

Competitor	Why it matters	Threat
Anytime Ara Damansara	Convenience · 24/7	High
Life n Fitness	24/7 · online join	High
GoFit	Value · RM138	Medium
Neighbourhood operators	Price	Medium

","55d0f3c8-f26d-463a-932b-51b9c1a9fdc1",48,{"_115":498,"_117":499,"_119":474,"_93":500,"_95":96,"_97":501,"_99":294},"7900f7c5-fd3d-48d3-8556-8577ef129a99","

Competitor	Why it matters	Threat
Anytime Sunway Putra	Convenience · 24/7	High
Anytime Quill City	Convenience · 24/7	High
CHi Fitness	Value · RM150 home	High
Celebrity Fitness	Classes · from RM155	Medium
Local independents	Price	Medium

","91096ddf-a235-4a5c-a785-60f95ede9b3d",45,{"_115":503,"_117":504,"_119":505,"_93":506,"_95":96,"_97":507,"_99":358},"be17074f-4b78-4b23-9d74-ed8414ca742f","

Tier	From / month	Access	Terms
Club page	Not shown	\"Join Now\" only	Quote required
Student / senior	See hub page	Network-wide scheme	Eligibility applies

","Tier, From / month, Access, Terms","c2871b37-f3a9-426b-9e66-e41f4d770017",49,{"_115":509,"_117":510,"_119":505,"_93":511,"_95":96,"_97":512,"_99":395},"36797761-12e8-4448-81a3-307df3066063","

Tier	From / month	Access	Terms
PREMIER	RM240	All clubs nationwide	12 · 6 · 3 months

","56a4c866-b926-49a0-8edf-29d18d4c66cb",37,{"_115":514,"_117":515,"_119":505,"_93":516,"_95":96,"_97":517,"_99":358},"d12b49ca-5212-4704-a79d-ba014914a929","

Tier	From / month	Access	Terms
HOME	RM160	SOGO only	12 months
PLUS	RM165	All except G Tower & TRX	12 · 6 · 3 · no commitment
PRIME	RM213	All except TRX	12 · 6 · 3 · no commitment
PREMIER	RM240	All clubs nationwide	12 · 6 · 3 months

","f4d1dfe3-1090-42e1-94c6-a48ab8f9b2e9",43,{"_115":519,"_117":520,"_119":505,"_93":521,"_95":96,"_97":522,"_99":395},"1bfb7b9a-1ec3-490f-a337-5c2ba75be091","

Tier	From / month	Access	Terms
HOME	RM140	Gurney only	12 · 6 months
PLUS	RM160	All except G Tower & TRX	12 · 6 · 3 months
PREMIER	RM240	All clubs nationwide	12 · 6 · 3 months

","e5681f5a-4ec2-4857-af45-a59de583e8df",52,{"_115":524,"_117":525,"_119":505,"_93":526,"_95":96,"_97":527,"_99":358},"b456bcdc-0c66-48f4-8627-80d76177aaf8","

Tier	From / month	Access	Terms
PEAK+ 12-month	RM165	All clubs excl. Premier	Debit RM185 · student RM145
PEAK+ 6-month	RM180	All clubs excl. Premier	Debit RM200 · student RM160

","32cef0c3-8a40-47a0-95f3-c01839677689",46,{"_115":529,"_117":530,"_119":505,"_93":531,"_95":96,"_97":532,"_99":358},"63d2db39-0c7d-4bba-878d-4f5c6e9aa7eb","

Tier	From / month	Access	Terms
PRIME	RM213	All clubs except TRX	12 · 6 · 3 · no commitment
PREMIER	RM240	All clubs nationwide	12 · 6 · 3 months

","c1a18cff-c614-46bd-94ea-c2395fb5e1a1",40,[],[535],"CH8","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/9/master/219ba70c-c31a-4684-99b1-a99b531536bc.webp",{"_22":538,"_28":199,"_30":539,"_32":540,"_34":541,"_36":12,"_37":38,"_39":542,"_44":545,"_57":549,"_59":572,"_61":595,"_63":596,"_66":598,"_68":25,"_69":12,"_70":71},{"_24":25,"_26":27},"28647c7d-8fb3-4f11-a630-70b7e680839c","# 1MK Blueprint, 90-Day Programme & Executive Scorecard\n\n## Transitioning from unverified digital volume to qualified net cash economics\n\n1 Mont Kiara Presale\n\\- August surge captured 400 presales, but 393 remain 'Not started'\n\\- Mature audience median age 43 requires consultative booking\n\n90-Day Roadmap\n\\- Days 0-14: Resolve GA4 form-tag duplication and spam URLs\n\\- Days 15-30: Establish server-validated lead_id\n\\- Days 61-90: Reallocate ad spend based on verified cost\n\nExecutive Scorecard\n\\- North-Star Metric: First 30-day net cash collected per accepted lead\n\\- Immediate Next Steps: Ingest Gym Leads exports","closing_cta",{"_17":543,"_42":544},"1MK Blueprint & 90-Day Roadmap","90-Day Roadmap & CTA",[546],{"_47":48,"_49":547,"_51":52,"_53":548,"_55":56},"83209882-a388-4cc3-adac-b9c71f7315d3","Black and white photo of a Peak Fitness premier opening ceremony ribbon cutting",[550],{"_89":551,"_47":48,"_49":551,"_91":552,"_169":553,"_93":569,"_95":96,"_97":570,"_99":358,"_101":27,"_102":571},"4a1b1a2c-37af-469e-8330-19d5c931e5a9","Presale traffic spiked significantly in August following paid campaigns, requiring disciplined downstream conversion.",{"_17":554,"_172":555,"_181":565,"_91":552,"_187":568},"1MK Sessions vs Form Submits (July vs Aug)",[556,560],{"_175":261,"_177":557,"_179":180},[558,559],6653,15291,{"_175":561,"_177":562,"_179":180},"form_submit events",[563,564],727,1721,[566,567],"July","August","column","ad5beea5-e3e8-4491-aa5b-915ccc2149d5",56,{"_104":96,"_97":570,"_99":358,"_101":27,"_105":84},[573,578,584,590],{"_115":574,"_117":575,"_119":474,"_93":576,"_95":96,"_97":577,"_99":300},"ba8a664b-8f52-45e6-b19f-c8678c438b9f","

Competitor	Why it matters	Threat
Fitness First Platinum 1MK	Premium · 1MK catchment	Very high
Anytime Mont Kiara	Convenience · 24/7	High
MET	Premium club	Medium
FireFit · F45	Boutique classes	Medium
GoFit	Value	Low

","8640359a-ba96-4ec1-9851-e65d45a828ad",57,{"_115":579,"_117":580,"_119":581,"_93":582,"_95":96,"_97":583,"_99":100},"75da3222-b8a5-4546-805d-0b1f963ae49a","

Layer	Primary KPI	Initial ambition
Demand	Qualified leads · cost per qualified lead	Stabilise volume while improving quality
Contact	Contact rate · median response time	90% first action inside 5 minutes (staffed)
Appointment	Lead-to-booking rate	Tour reach from 33% to at least 40%
Sale	Presentation-to-member · CAC	Protect 25% close; build toward 30%
Activation	7-day first visit · induction · app	First week run as a managed journey
Retention	30 / 60 / 90-day active · churn · LTV	Find behaviours that predict retention by club
Local service	Review response · rating · incident closure	100% negatives within 24h

","Layer, Primary KPI, Initial ambition","bacb9b13-ecec-47d9-bbfc-c223983c5f13",60,{"_115":585,"_117":586,"_119":587,"_93":588,"_95":96,"_97":589,"_99":100},"a5a3a27b-c36d-4099-85b8-5e23da974fe9","

Request	Unlocks	Owner
Gym Leads export: creation date, club, source, status, tour date, contract ID	Lead → tour → sale conversion and channel CPA	Marketing ops
Perfect Gym transaction lines: payment, refund, invoice, cadence	Cash sales, MRR, first-month yield	Finance
Validated class check-in (95k+ rows marked \"Absent\") and PT bundle rules	True attendance, no-show rate and PT attach targets	Fitness ops + finance
Meta and Google Ads account access and spend	Real CPA and budget decisions	Marketing
Telephony + WhatsApp logs; GBP media inventory	Answered-call rate, reply time, photo cadence	Local marketing
Verified vector logo pack; Lemon Milk licence record	Brand sign-off for production	Brand steward

","Request, Unlocks, Owner","9ebf079d-1ebf-4e2d-a4c6-b8dc6ebb111a",61,{"_115":591,"_117":592,"_119":505,"_93":593,"_95":96,"_97":594,"_99":358},"2619f1a3-ffb5-4f87-91d6-8544dc0840eb","

Tier	From / month	Access	Terms
PREMIER	From RM240*	All clubs nationwide	Pre-opening rates on registration
Presale median	RM220	Stored fee, 400 contracts	Founding offer

","8f08b6b0-24d6-4412-893c-cf95c7e4a233",55,[],[597],"CH9","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/slides/10/master/e60634a6-907a-4e3a-a3eb-9b7432e2a39a.webp","downloadUrl","https://files.wonderslide.com/storage/79/2d/10067/chats/13f13b3f-bc58-42bb-bcab-7ef7c71fc024/presentations/a75cfb5b-4547-4296-ba64-3398e7e5deb9/b0ec8dbf-9705-4a96-add1-bf39210e1fd3.pptx","actionData","errors"]